Monday, March 11, 2013

THE INSIDER (CIGARETTES MOVIE PACK)

A new DVD COLLECTOR EDITION on the brain-collection!

THE INSIDER (CIGARETTES MOVIE PACK)

The Insider: A Michael Mann film, with Russell Crowe and Al Pacino.
An informant who worked for tobacco companies tell the whole story to a journalist.
The DVD BOX is like a Marlboro packet.



The changes in the pack of cigarettes:
The company, the label, all the graphical component of the box composed for another purpose, the movie.(As a DVD layout)


The sides:
On the left, the nominations for the Oscars 2000.
On the right, the theaters release date hidden in the barcode.



The top opens up as a package of Marlboro




With the DVD out of the box, the cover is redesigned to match the movie poster. Inside the case, a set of pictures described below. 



But within the BOX, some huge cigarettes: One way to keep the DVD safe without shaking in the inside...



And those pictures:
A set of images of anti-smoking awareness. Some smart graphics work, going for the quite gruesome and grotesque displays of reality that smoking causes in the human body.
 
 
 
So now you know: Don't smoke, folks!

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